Background:

In 2018, a Leicester-based legal firm engaged our services following their response to our online advertisement. Faced with challenges in their traditional approach to acquiring injury cases, which included unsuccessful attempts with Google’s assisted paid ads and the impact of evolving regulations, they sought our expertise to navigate this changing landscape.

Initiation of Partnership:

Upon initiating the law firm lead generation partnership, the law firm articulated their desire to secure higher-value injury cases. Recognizing the competitive online landscape for such legal matters, our strategic approach, centered on law firm lead generation, focused on distinguishing the firm from the crowd.

Strategic Execution:

We implemented Google Ads to target individuals actively seeking to file injury claims. In lieu of using generic language, our strategy focused on specific terms like “broken leg.” Simultaneously, we designed an aesthetically pleasing and optimized landing page to capture potential clients’ interest effectively. While the strategy generated significant interest, only about 30% of inquiries matched the desired criteria. Faced with this, we made the decision to allow all inquiries to ensure fairness and avoid missing potential valid cases.

Results and Continuous Improvement:

Within approximately three months, the firm experienced a notable upswing in their injury case inquiries. Continuous optimization, refinement of keyword usage, and prudent spending strategies were pivotal to sustaining and enhancing these positive outcomes. The expansion into Facebook ads, despite generating some unqualified inquiries, contributed positively to the firm’s overall profitability.

Tapping into TikTok:

A further step involved exploring the potential of TikTok. Through the creation of a concise and engaging video, the firm successfully attracted 60 to 80 inquiries monthly on this platform.

Conclusion:

In summary, our collaboration empowered the law firm to acquire more of the desired injury cases, overcoming challenges and adapting to changing dynamics. Utilizing platforms like Google, Facebook, and TikTok showcased the versatility of our law firm marketing agency‘s strategies in contributing to the firm’s success within the legal sector. This case underscores the effectiveness of innovative online approaches in enhancing business outcomes for legal professionals.