Introduction:

A prominent law firm based in Manchester sought to expand its medical negligence department and was referred to our services for strategic guidance. After a comprehensive consultation, we mutually agreed to initiate growth efforts through targeted digital marketing, focusing primarily on Google Ads to capitalize on in-market clients seeking medical negligence claims advice.

Strategic Approach:

Conducting a meticulous keyword analysis, we identified and targeted 12 keywords relevant to medical negligence. Of these, 8 keywords demonstrated exceptional performance, resulting in the consistent generation of 60 leads per month from the very first month. The Cost Per Click (CPC) stood at a competitive £2.20, with the Cost Per Acquisition (CPA) ranging between £80 to £100.

Optimization and Ongoing Success:

To maximize the impact of the campaign, we fully optimized the strategy by directing the budget toward the highest-performing keywords. This refinement not only ensured a steady influx of leads but also contributed to maintaining a favorable CPC and CPA.

Increased Investment and Phenomenal Results:

Encouraged by the success of the campaign, the solicitors firm decided to increase their ad spend on Google Ads. Currently investing £8,000 monthly in ad spend, they continue to experience a remarkable surge in lead generation. Importantly, our consultancy fee remained capped, providing the firm with a clear understanding of their investment’s value and return.

Conclusion:

This case study showcases the successful collaboration between our digital marketing expertise and a Manchester-based law firm aspiring to grow its medical negligence department. Leveraging Google Ads and strategic optimization, we not only met but exceeded expectations, consistently delivering a high volume of leads while maintaining a cost-effective approach. This partnership reflects our commitment to propelling law firms toward growth and success in the competitive legal landscape. 📈